China · Regulatory rule

China: AI Content Labelling Measures

Providers, content distribution platforms and application stores must apply, verify and preserve explicit and implicit labels for AI-generated or synthetic content.

Current status
In force
Published or updated
14 March 2025
Effective date
1 September 2025
Last verified
19 August 2026

Prepared by Longan Bay Area AI Legal Research Center based on official public materials.

01

Scope of application & addressees

  • Providers of generated or synthetic content services
  • Platforms that host, distribute or disseminate the content
  • Application stores distributing relevant services

02

Core regulatory mandates & key requirements

01Explicit labels vary by text, image, audio, video and virtual-scene formats.

02Implicit labels must be embedded in metadata or other prescribed locations.

03Platforms must verify labels, obtain user declarations and address suspected AI-generated content.

03

Enforcement & compliance timeline

The measures were published.

The measures and the supporting mandatory national standard entered into force.

Primary text

Statutory & regulatory text

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