China · Legislation

China: PIPL Automated Decision-Making Rules

Article 24 requires transparent, fair and impartial automated decision-making and creates safeguards for recommendation, marketing and decisions with a significant impact on individual rights.

Current status
In force
Published or updated
20 August 2021
Effective date
1 November 2021
Last verified
19 August 2026

Prepared by Longan Bay Area AI Legal Research Center based on official public materials.

01

Scope of application & addressees

  • Businesses using profiling, recommendation, scoring, pricing or risk models
  • Platforms using automated decisions for information feeds or marketing
  • Organisations making automated decisions with a significant impact on individual rights

02

Core regulatory mandates & key requirements

01Automated decision processes must be transparent and their results fair and impartial.

02Recommendation and marketing services must offer a non-personalised option or a convenient refusal route.

03Individuals may request an explanation and refuse decisions made solely through automation where the decision has a significant impact.

03

Enforcement & compliance timeline

The Personal Information Protection Law was promulgated.

The Law, including Article 24, entered into force.

Primary text

Statutory & regulatory text

PROJECT ENQUIRY

Need to evaluate this regulation against your system architecture?

Consult with our regulatory team →