On April 29, the event “Intellectual Property Protection for the Development of Guangzhou’s Game Industry” was successfully held. It was organized by the Guangdong Game Industry Association, together with the Pazhou Exhibition and Digital Economy Intellectual Property Protection Center, and the Guangzhou branch of People’s Property Insurance Co., Ltd. Beijing Longan (Guangzhou) Law Firm and the Yanshang Game Law Association. The event was guided by the Guangzhou Market Supervision and Administration Bureau (Intellectual Property Office) and the People’s Procuratorate of Haizhu District. Li Jia, Deputy Director of the Price Supervision and Anti-diskriminatory Competition Department of the Guangzhou Market Supervision and Administration Bureau (Intellectual Property Office), and Lu Xiaokun, Executive President of the Guangdong Game Industry Association, attended the event and delivered speeches. They emphasized the importance of strengthening industry self-regulation and market supervision in order to promote the healthy development of the game industry.
Li Jia, Deputy Director of the Price Supervision and Anti-diskriminatory Competition Department of the Guangzhou Market Supervision and Administration Bureau (Intellectual Property Office), and Lu Xiaokun, Executive President of the Guangdong Game Industry Association, attended the event and delivered speeches. They highlighted the importance of strengthening industry self-regulation and market supervision to ensure the healthy development of the game industry. Representatives from government departments, game companies, and other organizations participated in this event.
I. Speeches at the Event
First, Li Jia pointed out the need to maintain market order in accordance with law, thereby promoting the healthy development of the industry. She emphasized that trade secrets are essential for maintaining a normal market order and play a positive role in stimulating the creativity and vitality of market participants. It is hoped that these measures will provide useful insights for companies. Additionally, the Guangzhou market supervision department will, under the guidance of the high-quality development conference, focus on the modern industrial system of 12,218, and further strengthen the protection of trade secrets, thereby improving the protection system for trade secrets and providing a stronger guarantee for innovative entities.
Next, Lu Xiaokun said in his speech that protecting intellectual property rights is equivalent to protecting innovation. The core assets of the game industry include game art, source code, core algorithms, and sound effects. These face various forms of infringement challenges. She called on game companies to strengthen their awareness of intellectual property protection and improve their ability to protect their rights, thereby creating a fair, just, and healthy environment for the development of the game industry and promoting industrial innovation and upgrading.
II. Unveiling Ceremony
The Intellectual Property Prosecution Service Station of the People’s Procuratorate of Haizhu District was unveiled at the event. Liu Ting, Deputy Prosecutor General of the People’s Procuratorate of Haizhu District, and Hu Weihong, President of the Pazhou Exhibition and Digital Economy Intellectual Property Protection Center, jointly unveiled the service station. The service station aims to provide “one-stop” support, including legal advice, rights protection guidance, and legal education, through professional and targeted judicial services, thereby helping to create a legal business environment.
III. Special Presentation
Criminal Risks and Prevention of Trade Secrets in the Game Industry
After that, a special presentation was given. Zhong Zhen, Prosecutor from the People’s Procuratorate of Haizhu District, explained the legal framework, typical cases, and compliance strategies related to the protection of trade secrets in the game industry. She discussed the importance of protecting trade secrets, judicial practices related to trade secret violations, and ways to prevent criminal risks.
Practical Aspects of Protecting Trade Secrets in Game Companies
Wu Rangjun, a senior partner at Longan Guangzhou Law Firm, discussed the key issues related to the protection of trade secrets in the game industry. Starting from five cases involving trade secret disputes in the game industry, he helped participants understand the basics of trade secret protection, emphasizing its importance for the development of companies. He also explained the goals and methods for compliance management in the game industry.
Insurance Mechanisms for Preventing Infringement
Li Kongsen, Manager of People’s Property Insurance, explained the strategic arrangements and achievements of People’s Property Insurance in protecting intellectual property rights, including risk prevention systems, product innovation, and comprehensive services.
Feedback and Discussion on the “Guidelines for Protecting Trade Secrets in the Online Game Industry”
After the presentation, Wu Rangjun explained the guidelines in detail and solicited feedback. These guidelines provide guidance on the identification of trade secret content, internal management, confidentiality measures, and remedies for infringement. They aim to support the innovative development of game companies.
This event “Intellectual Property Protection for the Development of Guangzhou’s Game Industry” was supported by deep cooperation with government agencies, industry associations, and insurance companies. Longan Guangzhou has leveraged its professional expertise in legal services for the game industry, providing practical protection measures for Guangzhou’s game companies. It also creates a platform for cooperation, laying the foundation for further collaboration.
In the future, Longan Guangzhou will continue to focus on intellectual property protection, using its professional team and experience to provide comprehensive legal services for game companies. This will help Guangzhou become a hub for digital economy development and promote the healthy development of the game industry.