On December 18, 2025, the first Cross-border E-commerce and Human Resources Services Industry Integration Conference in the country was successfully held at the High-tech Industrial Park of Human Resources Services in Zhaoqing High-tech Zone. With the theme of “Creating the country’s first ‘Cross-border E-commerce + Human Resources Services’ development consortium, and building a ecological chain for cross-border e-commerce and human resources services in Guangdong Province”, this conference brought together relevant government departments, industry associations, enterprise representatives, and professional service institutions to jointly explore innovative paths for the coordinated development of these two industries.
More than 40 exhibitors participated in this conference. Longan (Guangzhou) Law Firm in Beijing felt honored to be the only law firm invited to attend. Lawyers Ye Peng, Jin Li, and Wei Qunzhao from the Haimeng team of Longan (Guangzhou) Law Firm participated throughout the event. They not only listened to the latest industry trends and policy interpretations, but also provided legal insights into the integrated development of cross-border e-commerce and human resources from a legal professional perspective.
Lawyers Ye Peng, Jin Li, and Wei Qunzhao at the exhibition site
Lawyer Jin Li and attendees visited the exhibition hall of the Science Park in Zhaoqing High-tech Zone
(Photo source: Video account “Kan Da Wang”)
Special sharing by guests
Industry Integration, Legal Protection
Currently, the digital economy is sweeping the world, and cross-border e-commerce has become an important engine for promoting economic growth in Guangdong. In 2024, the import and export volume of cross-border e-commerce in Guangdong reached 745.4 billion yuan, accounting for one-third of the country’s total. Thanks to the concentration of leading enterprises such as iQiyi and Pinduoduo, Zhaoqing has developed a logistics and storage capacity of over 5 million orders per day. At the same time, human resources services have addressed over 90% of the labor needs in the cross-border e-commerce industry through flexible employment and business outsourcing models.
However, behind this rapid development, legal and management issues such as unbalanced talent structure, labor compliance risks, the definition of cross-border labor relations, and data cross-border flow compliance have gradually become prominent. The Haimeng team has long served in fields such as cross-border e-commerce enterprises, platform operations, payment settlement, and logistics. They are well aware of the importance of legal compliance and risk prevention in the process of industry integration.
Professional Focus, Insights into the Future
The conference conducted in-depth discussions on topics such as “Trends in cross-border e-commerce expansion in 2026”, “Integration directions of cross-border e-commerce and human resources services”, and “New opportunities and policies under the changes in foreign trade”. Representative lawyers from the Haimeng team pointed out during their sharing with attendees that the integration of cross-border e-commerce and human resources is not only a business model innovation, but also involves the intersection of multiple legal systems such as labor law, cross-border e-commerce regulations, and data security laws. Enterprises should pay attention to the construction of compliance systems while expanding their markets, prevent labor risks, and ensure the sustainable operation of their business models.
Haimeng Team: Assisting Enterprises in Sustainable Development
The name of the Haimeng team is “Accepting all rivers, relying on law”. It aims to provide comprehensive and high-quality legal services for cross-border e-commerce enterprises, platform companies, payment providers, logistics providers, and other participants in the cross-border e-commerce industry.
The Haimeng team is always committed to providing comprehensive and multi-level legal support for cross-border e-commerce and related enterprises. This includes contract review, equity structure, labor dispute resolution, data compliance, and cross-border transaction disputes. The Haimeng team is not only a solution provider but also a partner in ensuring the compliant operation of enterprises. Through this conference, the team further realized that legal services must keep up with the pace of industry integration, make early arrangements, and provide forward-looking compliance recommendations and strategic support for enterprises.
In the future, the Haimeng team will continue to focus on the cross-border e-commerce and human resources services ecosystem, actively participate in industry dialogues and policy discussions, help enterprises develop steadily under new business models, and work together to build a more standardized, healthy, and sustainable industry integration ecosystem.
(Source: Public account “Zhaoqing High-tech Release”)
Core Members of the Haimeng Team
Lawyer Ye Peng
Lawyer Ye Peng is a senior partner at Longan (Guangzhou), a senior researcher at the Longan Bay ASEAN Legal Research Center, the head of the E-commerce Law Department in Guangzhou, the person in charge of the Cross-border E-commerce Legal Service Center in Guangzhou, and the deputy director of the Enterprise Compliance Committee of the Guangzhou Lawyers Association.
Lawyer Jin Li
Lawyer Jin Li is a partner at Longan (Guangzhou), the director of the ASEAN Legal Research Center in the Bay of Guangzhou, the founder of Laos GuoZhi Law Firm Sole Co.,Ltd, the head of the Thai office of Wissen & Longan, and a member of the 11th Belt and Road Committee of the Guangzhou Lawyers Association.
Lawyer Chi Meng
Lawyer Chi Meng is a senior partner at Longan (Guangzhou), a senior researcher at the ASEAN Legal Research Center in the Bay of Guangzhou, the deputy head of the E-commerce Law Department in Guangzhou, a member of the Cross-border E-commerce Professional Committee of the Guangdong Lawyers Association, and a member of the Finance and Customs Law Professional Committee of the Guangzhou Lawyers Association.
Lawyer Ke Cheng
Lawyer Ke Cheng is a partner at Longan (Guangzhou), the deputy director of the Company Law Professional Committee in Guangzhou, and the deputy head of the E-commerce Law Department in Guangzhou.