On March 21, in order to help investors better understand the market environment and risk challenges in Indonesia, the Longan Bay ASEAN Legal Research Center, in collaboration with Longan Guangzhou Law Firm, Qidian Enterprise Services, and Wanshida Industrial Park, organized a salon event titled “Opportunities and Challenges in the Indonesian Market”. Special guests were invited, including Mr. Wang Rui, founder of Qidian Brand; Lawyer Chen Wenxin, a foreign-registered lawyer in Longan Hong Kong and partner at Longan Guangzhou; Mr. Wei Long, business manager of Qidian Enterprise Services; and Ms. Meng Yuanyu, director of business development at Wanshida Industrial Park. Lawyer Kong Ming, deputy director of the Longan Bay ASEAN Legal Research Center and partner at Longan Guangzhou, also gave a special presentation. The event aimed to explore in depth the prospects for enterprises going global in Indonesia, entrepreneurial strategies in Indonesia, the structure for enterprises going global to Southeast Asia from Hong Kong, and risk prevention measures in Indonesia. This provided targeted guidance and suggestions for investors who aspire to enter the Indonesian market. The event was conducted both online and offline, with Lawyer Kong Ming, deputy director of the Longan Bay ASEAN Legal Research Center and partner at Longan Guangzhou, serving as the host.
Lawyer Kong Ming
Deputy director of the Longan Bay ASEAN Legal Research Center and partner at Longan Guangzhou
Lawyer Kong Ming first welcomed all the guests participating in the online and offline event. Then, he briefly introduced the flow of the event. He hoped that all the guests could gain a deeper understanding of investment, entrepreneurship, global expansion structures, strategic planning, and development prospects in Indonesia through this event. Finally, he wished the salon event on “Opportunities and Challenges in the Indonesian Market” a successful outcome.
Special Presentation
Mr. Wang Rui
Founder of Qidian Brand
During the special presentation session, Mr. Wang Rui, founder of Qidian Brand, gave a presentation on “Paths to Success in Entrepreneurship in Indonesia”. He first analyzed Indonesia’s strategic position from a global perspective. Indonesia has significant mineral resources, stable government changes, and the largest population of Chinese people worldwide. This means that Indonesia has broad prospects in technology, manufacturing, and product exports. Then, Mr. Wang pointed out three common mistakes that Chinese enterprises make when going to Indonesia, and provided detailed insights into the core strategies for entering the Indonesian market. He reminded that going global requires considering all aspects such as talent, capital, supply chain, and brand. Going global is a difficult process that requires long-termism and openness. Next, Mr. Wang discussed localization cooperation, misunderstandings in preliminary market research in Indonesia, the evolution of the Indonesian market, Indonesian localization strategies, and ways to break through in the Indonesian market. Finally, Mr. Wang briefly introduced the three major industrial zones in Indonesia (Yawan Industrial Zone, Surakarta Industrial Zone, Surabaya Industrial Zone) and service centers.
Lawyer Chen Wenxin
Foreign-registered lawyer in Longan Hong Kong and partner at Longan Guangzhou
Lawyer Chen Wenxin gave a presentation on “Paths to Building a Structure for Enterprises Going Global to Southeast Asia in Hong Kong, China”. With over 10 years of experience in legal services related to Hong Kong and foreign affairs, she started by highlighting the advantages of the business environment in Hong Kong. She shared information about tax agreements between Hong Kong and the ten ASEAN countries. She pointed out that Hong Kong companies have three advantages in their global expansion: tax planning, freedom of exchange, and convenient management. She also mentioned that Hong Kong can play a role in policy support, strategic opportunities, and identity planning for enterprises going global to Southeast Asia. Then, she discussed three strategic structures for enterprises going global to Southeast Asia and the key points of the “patent box” tax benefits in Hong Kong. Next, she answered questions in a Q&A format regarding the structure of overseas companies, key points in signing joint venture agreements, and things to note when operating as a holding platform but not actually managing the company.
Mr. Wei Long
Business manager of Qidian Enterprise Services
Regarding “How to Enter Indonesia with Low Risk”, Mr. Wei Long first gave a brief introduction to the basics of registering a company in Indonesia, including the legal status of the registered entity, the legitimacy of the address, and whether capital verification is required. Then, he detailed the compliance requirements for entering Indonesia from five aspects: corporate compliance, product compliance, visa compliance, address compliance, and labor compliance. He reminded investors and entrepreneurs who aspire to enter Indonesia to pay attention to trademark registration and strengthen brand building.
Ms. Meng Yuanyu
Director of business development at Wanshida Industrial Park
Ms. Meng Yuanyu discussed “The ‘Two Parks in China and Indonesia’ – Bataang Industrial Park”. She started by introducing the policies of the “Two Parks in China and Indonesia” and the friendly diplomatic relations between China and India. She pointed out Indonesia’s advantages in policy continuity and population benefits. Then, she focused on the advantageous location of the Bataang Industrial Park, convenient transportation, rich supporting facilities, and the policy benefits of having both a bonded zone and a special economic zone.
Lawyer Kong Ming
Deputy director of the Longan Bay ASEAN Legal Research Center and partner at Longan Guangzhou
Lawyer Kong Ming gave a presentation on “Paths to Intellectual Property Investment in Indonesian PT PMA Companies – Taking Technical Investment as an Example”. He first analyzed the legal basis for non-monetary investments in Indonesia based on laws such as the Indonesian Civil Code, Indonesian Investment Law, and Indonesian Limited Liability Company Law. He pointed out that the main ways of technical investment in Indonesia include ownership transfer and usage rights licensing. Additionally, he explained the basic steps and procedures for non-monetary investments: first, it is necessary to determine the validity and ownership of patents, and their value should be assessed by an independent evaluation agency. Then, the investor needs to sign a patent authorization agreement with the company, determine the proportion of investment, and strengthen subsequent management, including clear usage rights, scope, and exit mechanisms.
This salon event on “Opportunities and Challenges in the Indonesian Market” not only provided investors with a valuable opportunity to understand the market environment and risks in Indonesia, but also demonstrated the professional capabilities and resource integration capabilities of the Longan Bay ASEAN Legal Research Center in foreign legal services. In the future, the Longan Bay ASEAN Legal Research Center will continue to deepen its research on the legal environments of ASEAN countries, establish more high-quality communication platforms, and provide more professional and international legal services to investors. At the same time, the research center will also strengthen its collaboration with various branches in Longan, promoting continuous development in foreign legal services. This will help more Chinese enterprises go global and contribute to regional economic cooperation and legal construction in Indonesia.