In the rapidly developing e-commerce industry, compliant operations are not only the foundation for corporate development but also crucial for achieving sustainable growth. On July 17, 2025, in order to help e-commerce companies better understand and address legal compliance issues, Longan Guangzhou successfully organized the Second Re-election Event of the E-commerce Department and a Special Lecture on Compliance Guidelines for E-commerce Enterprises.

Ge Xiangrong, Deputy Director of the Longan Guangzhou Management Committee and Senior Partner, Wu Xiaoling, Deputy President of the CITIC Bank Guangzhou International Tower Branch, Liang Lifen, Minister of the Guangdong Shaanxi Chamber of Commerce, and Zheng Mingfa, President of Yangjiang E-commerce Association, delivered speeches at this event. The event specially invited Li Lixia, a Certified Public Accountant and Partner at Guangdong Chenganxin Accounting Firm, and Dong Yun, Deputy Director of the Longan Guangzhou E-commerce Department, to share insights on compliance for e-commerce enterprises. Ye Peng, Senior Partner and Head of the E-commerce Department at Longan Guangzhou, served as the host.

1. Opening Introduction

Lawyer Ye Peng

Senior Partner at Longan Guangzhou

At the beginning of the event, Lawyer Ye Peng said that with the continuous improvement of industry regulations, financial and tax compliance, as well as intellectual property protection, are essential for the stable development of e-commerce enterprises. This event aims not only to complete the re-election of the E-commerce Department and attract more skilled lawyers in the e-commerce field to Longan Guangzhou, but also to create a platform for interactive communication in the e-commerce sector through special lectures, thereby promoting data compliance and intellectual property protection in the e-commerce industry through professional legal services.

2. Speeches at the Event

Lawyer Ge Xiangrong

Deputy Director of the Longan Guangzhou Management Committee and Senior Partner

Lawyer Ge Xiangrong first welcomed the leaders and representatives of CITIC Bank Guangzhou International Tower Branch, Yangjiang E-commerce Association, Guangdong Chenganxin Accounting Firm, Guangdong Bohou Accounting Firm, and the Guangdong Shaanxi Chamber of Commerce to Longan Guangzhou. Lawyer Ge said that since the establishment of the Longan Guangzhou E-commerce Department in March 2022, it has focused on cutting-edge legal issues in the e-commerce field. The firm has actively promoted its participation in industry associations such as the Guangdong E-commerce Association and the Guangdong Private Enterprises Import and Export Chamber of Commerce. A cross-border e-commerce legal service center has also been established, resulting in a series of compliance guidelines and legal service products. This re-election is not only a new starting point for the development of the Longan Guangzhou E-commerce Department but also an important step in deepening the professional legal services for e-commerce and strengthening industry connections. It is hoped that the new members of the E-commerce Department will provide more professional and responsible legal services to the industry. Finally, he wished the event a successful outcome.

Wu Xiaoling, Deputy President

Deputy President of CITIC Bank Guangzhou International Tower Branch

Wu Xiaoling first introduced CITIC Group and CITIC Financial Holding Group, and highlighted cross-border settlement products such as Xinhui Zhihui, services for e-commerce business owners, and financial products for overseas travel. Finally, she wished the second re-election event of the Longan Guangzhou E-commerce Department and the special lecture on compliance guidelines for e-commerce enterprises a successful outcome.

Minister Liang Lifen

Minister of the Guangdong Shaanxi Chamber of Commerce

Liang Lifen, on behalf of the Guangdong Shaanxi Chamber of Commerce, congratulated the new leadership of the Longan Guangzhou E-commerce Department. As a bridge between Shaanxi and Guangdong economies, the Guangdong Shaanxi Chamber of Commerce always pays attention to the development trends in emerging industries, especially the dynamic and challenging e-commerce sector. Today, the Longan Guangzhou E-commerce Department held an event with the theme of re-election and compliance development. It is hoped that the new members will continue to strive to provide better services to the members of the chamber and e-commerce enterprises.

President Zheng Mingfa

President of Yangjiang E-commerce Association

President Zheng Mingfa delivered a speech via video. He mentioned that the new Longan Guangzhou E-commerce Department will bring more innovative ideas and practical measures to the industry, promoting continuous progress in e-commerce legal services and ensuring the healthy development of the industry. We look forward to deeper cooperation between the two parties, hoping that they can work together to create more value for the e-commerce industry in Yangjiang and even across the country.

3. Awarding of Positions and Certification Ceremony

Subsequently, Ge Xiangrong, Deputy Director of the Longan Guangzhou Management Committee and Senior Partner, awarded a position to Lawyer Ye Peng; Lawyer Ye Peng awarded positions to Deputy Directors Chi Meng, Dong Yun, Wang Huixia, and Ke Cheng; Deputy Director Chi Meng awarded positions to Senior Advisors Wu Gaoyuan, Lin Zhipeng, and Gao Mingguang; Deputy Director Wang Huixia awarded positions to Department Members Feng Fangmei, He Zhiyu, Wei Qunzhao, and He Jianye.

The Beijing Longan (Guangzhou) Law Firm and CITIC Bank Guangzhou International Tower Branch, Guangdong Chenganxin Accounting Firm, and the Guangdong Shaanxi Chamber of Commerce officially established a strategic partnership and held a solemn certification ceremony.

Lawyer Ye Peng

Senior Partner at Longan Guangzhou and Head of the E-commerce Department

After the certification ceremony, Minister Ye Peng introduced the work plan and goals for the second half of the year. He mentioned that the Longan Guangzhou E-commerce Department has been focusing on professional development and new industry regulations in e-commerce. In the second half of the year, we will leverage our talent advantages, conduct more special lectures, and strengthen cooperation with chambers of commerce, associations, and other enterprises, thereby enhancing Longan Guangzhou’s professional advantages and brand influence in e-commerce.

Lawyer Wang Huixia

Senior Partner at Longan Guangzhou and Deputy Director of the E-commerce Department

Wang Huixia, as a new member, spoke on behalf of the team. She said that it is an honor to join the Longan Guangzhou E-commerce Department. In recent years, the rise of leading e-commerce platforms and frequent changes in platform agreements have increased the costs and risks for e-commerce enterprises. Compliance inspections by these platforms are particularly important. Longan Guangzhou has a professional team of e-commerce legal services that can provide reliable compliance strategies and timely risk management solutions. As a new member, I will do my best to utilize my professional skills and contribute to the continued development of the Longan Guangzhou E-commerce Department.

4. Special Presentation

Certified Public Accountant Li Lixia

Certified Public Accountant and Partner at Guangdong Chenganxin Accounting Firm

Li Lixia presented a lecture titled “Detailed Analysis and Strategies for the Impact of the ‘Regulations on Tax Information Submission by Internet Platform Enterprises’ on E-commerce”. She first explained the background and significance of the regulations, and then detailed the subjects, information, recipients, timing, and methods of submission. She mentioned that the information submitted by platforms must be true, complete, and up-to-date. If platforms fail to submit information on time or provide false information, they will face legal responsibilities. Then, Li Lixia explained the scope of exemptions, impacts, and strategies for compliance, and shared examples of tax audits and issues related to invoice management and cost accounting. She recommended that platforms should immediately improve their systems, establish compliance mechanisms, and provide training to ensure timely submission of information.

Lawyer Dong Yun

Deputy Director of the Longan Guangzhou E-commerce Department

Dong Yun presented a lecture on “Practical Guidance for Intellectual Property Protection in E-commerce Platforms – Special Legal Services for Complaints within the Platform”. He started with data on intellectual property protection in e-commerce platforms, highlighting the lack of effective protection. He introduced four channels for complaints. Then, he focused on specific solutions for complaints within the platform. He suggested methods such as platform registration, warning letters from the rights holder, legal letters, evidence collection, and further legal letters to help companies protect their intellectual property. He also shared strategies for dealing with uncertainties in intellectual property cases, such as complaints, warnings to merchants, removing infringing products, and timely, reasonable, and effective communication to gain support from existing and potential customers. Finally, he concluded that litigation is just a means to solve problems.

LONGAN

This re-election event and compliance lecture further strengthened Longan Guangzhou’s full-stack service capabilities in e-commerce compliance by creating a multi-dimensional dialogue platform of “law + finance + industry associations”. It also injected new vitality into the development of the E-commerce Department by attracting more skilled lawyers. In the future, the Longan Guangzhou E-commerce Department will continue to focus on industry challenges and provide more forward-looking compliance solutions, helping enterprises thrive in the digital economy.