On July 24, 2024, the “Entering the Global Market: Business and Intellectual Property Strategy” seminar, jointly organized by the Huangpu District Justice Bureau of Guangzhou City, the Guangzhou Game Industry Association, the Guangdong Private Economy International Cooperation Chamber of Commerce, the IIAI International Intangible Assets Association, Beijing Longan (Guangzhou) Law Firm, and the Longan Bay Zone Law Research Institute, and co-organized by the Longan Bay Zone Intellectual Property Research Center and the Longan Bay Zone ASEAN Law Research Center, was successfully held.

This event specially invited Lawyer Sha Yuchen, the founding partner of Longan Guangzhou and an expert advisor of the Longan Bay Zone Intellectual Property Research Center, Lawyer Huang Yinen, the deputy director of Nanyang Law Firm in Singapore, Dr. Chen Weijie, the founder of the IIAI International Intangible Assets Association, Dr. Huang Yuanting, a limited legal partner at Longan Law Firm (Hong Kong), Lawyer Xie Rong, a partner at Kinect Law Firm in the US, and Lawyer Wang Huixia, a senior partner of Longan Guangzhou and deputy director兼 secretary-general of the Longan Bay Zone ASEAN Law Research Center, to give special presentations. Lawyer Chen Wenxin, the secretary-general of the Longan Bay Zone Intellectual Property Research Center, served as the host of this event. From a regional and industry perspective, this event focused on in-depth discussions regarding the business and intellectual property strategies of Chinese enterprises entering the global market.

Lawyer Chen Wenxin

Partner at Longan Guangzhou and Secretary-General of the Longan Bay Zone Intellectual Property Research Center

Lawyer Chen Wenxin mentioned that this event saw active participation from various enterprises and institutions such as industry associations, the Internet, cultural tourism, banks, accounting firms, and law firms. All guests were warmly welcomed to Longan Guangzhou to discuss “Entering the Global Market: Business and Intellectual Property Strategy”. This event will be conducted both online and offline. Five important guests were specially invited to share their insights on investment and other practical issues related to Chinese enterprises entering Singapore, the EU, Hong Kong, the US, and Malaysia.

Speech at the Event

Lawyer Sha Yuchen

Founding partner of Longan Guangzhou

Expert advisor of the Longan Bay Zone Intellectual Property Research Center

Lawyer Sha Yuchen first extended a warm welcome to the guests from Singapore and Hong Kong, as well as those from various industries both online and offline. This seminar specially invited foreign lawyers with rich practical experience in Southeast Asia, the EU, the US, and Hong Kong, China to analyze the business environment and development opportunities for enterprises entering the global market from regional and industrial perspectives, providing guidance for the internationalization and strategic development of enterprises.

Special Presentation

Lawyer Huang Yinen

Deputy director of Nanyang Law Firm in Singapore

Lawyer Huang Yinen presented on the theme of “Data Collection and Compliance Approaches for Enterprises Operating in Singapore”. He detailed the laws, regulatory authorities, definitions of “personal data” under the Data Collection and Protection Ordinance in Singapore, organizations subject to the ordinance, and data-related obligations. Based on his practical experience, he offered effective suggestions and guidelines for data protection regulations. Then, using three cases of data breaches in Singapore, Lawyer Huang pointed out the key points, penalties, and mitigating factors in data breach cases in Singapore. Finally, Lawyer Huang also introduced the data protection requirements in Indonesia and Thailand, two other popular destinations for Chinese enterprises entering the global market. Through horizontal comparison and vertical analysis, he highlighted the key points for data collection and compliance for enterprises operating in Southeast Asia.

Dr. Chen Weijie

Founder of the IIAI International Intangible Assets Association

Dr. Chen Weijie presented on the theme of “Enterprise Strategies and Risk Warnings in the EU”. From a strategic macro perspective, he shared reasons why enterprises could consider entering the EU, as well as factors to consider before planning to enter the EU. Then, Dr. Chen compared the differences between enterprises choosing Western and Eastern Europe for entry into the EU. Using his experiences in Portugal, France, and Bulgaria, he explained the geographical features of several European countries. Regarding entering the EU, Dr. Chen suggested that enterprises should make comprehensive and detailed plans, prepare sufficient budgets and timelines, start from small steps, and most importantly, find the right people. Finally, Dr. Chen used a classic line from Star Trek to encourage enterprises to “step into uncharted territories” and expand into the EU market.

Dr. Huang Yuanting

Limited legal partner at Longan Law Firm (Hong Kong)

Dr. Huang Yuanting presented on the theme of “Utilizing Hong Kong’s Advantages to Help Enterprises Enter the Global Market”. Dr. Huang introduced the data of mainland enterprises operating in Hong Kong in 2023, and detailed the “six strategic advantages” of Hong Kong as a key stage for entering the global market. She discussed core industrial advantages, a stable legal and regulatory framework, an international business environment, a competitive talent pool, a good innovation environment, and policy support. Then, Dr. Huang mentioned that Hong Kong has an international economic and cultural environment, and enterprises entering the global market could consider Hong Kong as a first step for international development. Using common structures and case studies, Dr. Huang emphasized the important functions of Hong Kong as an operational, R&D base, and transformation platform for Chinese enterprises entering the global market.

Lawyer Xie Rong

Partner at Kinect Law Firm in the US

Lawyer Xie Rong presented on the theme of “E-commerce Entry into the Global Market: Strategies for Protecting Rights on US E-commerce Platforms”. Combining his rich practical experience, Lawyer Xie analyzed common types of infringement in Chinese cross-border e-commerce in the US, the characteristics of infringement cases, and the advantages of litigation. Then, Lawyer Xie detailed the preparations and litigation processes of Chinese rights holders in dealing with infringement, and summarized the experiences and suggestions for related cases, providing a comprehensive overview of how Chinese cross-border e-commerce can protect their rights in the US.

Lawyer Wang Huixia

Senior partner of Longan Guangzhou

Deputy director兼 secretary-general of the Longan Bay Zone ASEAN Law Research Center

Lawyer Wang Huixia presented on the theme of “Malaysian Investment Practices and Risk Prevention”. Lawyer Wang first briefly introduced the cultural aspects of Malaysia from perspectives such as geography, climate, population, administrative planning, and political system. Then, focusing on the general situation of China-Malaysia trade, Malaysia’s foreign investment access conditions, industries encouraged and restricted by the government, and foreign investment methods, Lawyer Wang suggested that enterprises entering the global market need to understand the access conditions, taxes, and laws of the target country. Then, Lawyer Wang discussed the key points related to investment in Malaysia’s corporate law, tax law, labor law, and land law. Lawyer Wang reminded that when investing in Malaysia, it is necessary to objectively evaluate the investment environment, prepare thoroughly for business registration and obtaining various licenses, and appropriately adjust expectations regarding preferential policies.

This “Entering the Global Market: Business and Intellectual Property Strategy” seminar received extensive attention and active participation from enterprise leaders and legal personnel interested in entering the global market. Over 600 people watched the live broadcast online, and the event was a great success. This seminar was the first event in the 16th Intellectual Property Seminar (Hong Kong) series. The 16th Intellectual Property Conference and pre-conference workshop will be held in Hong Kong later （Click on the button to view details and register）. Everyone is welcome to follow and participate.

In the future, Longan Guangzhou will continue to maintain close relationships with various enterprises and institutions, actively invite experts and lawyers from different fields, and hold more specialized salons to promote cross-disciplinary and cross-regional exchanges and cooperation among Longan lawyers.