As competition in the retail fast-moving consumer goods industry intensifies, brand intellectual property protection and management have become a key factor for the stable development of enterprises. Especially on October 15, 2025, after the newly revised “Anti-Unfair Competition Law” came into effect, how to strengthen brand protection through new legal regulations has become a major challenge that many fast-moving consumer goods companies need to address. To help industry enterprises accurately understand legal policies and improve their brand protection capabilities, LCOUNCIL and Beijing Longan (Guangzhou) Law Firm recently organized a special seminar on brand protection in the retail fast-moving consumer goods industry.
Wu Rangjun, the deputy director of the management committee of Longan Guangzhou and a senior partner, was invited to be the keynote speaker at this seminar. With his deep professional expertise and rich practical experience, he provided a professional presentation that was both theoretical and practical, for over sixty representatives from industries such as pharmaceuticals, e-commerce, and luxury goods.
At the seminar, Lawyer Wu Rangjun focused on the core issue of brand protection in the fast-moving consumer goods industry. He shared his insights based on new regulations and practical cases. In the first half of the session, Lawyer Wu focused on the recognition and protection of well-known trademarks. Using his team’s successful experiences, he presented a comprehensive framework for protecting well-known trademarks. He also provided practical guidance on evidence preparation, evidence-gathering techniques, and challenges in protection, helping enterprises understand how to recognize and protect well-known trademarks.
In the second half of the seminar, Lawyer Wu explained the rules related to the protection of product packaging and design under the newly revised “Anti-Unfair Competition Law” in 2025. He helped participants understand the overall framework for protecting packaging and design. Using many real cases, he explained the key points of protection, such as definitions, classifications, and compensation calculations. This helped participants better understand how to protect their brands.
During the interactive session, representatives from enterprises asked questions about evidence in trademark cases and protecting packaging and design rights. Lawyer Wu answered these questions in detail, helping enterprises overcome practical challenges. This was well received by the participants.
This seminar focused on the needs of brand protection in the retail fast-moving consumer goods industry. It provided a professional and efficient platform for legal discussions. Lawyer Wu’s presentation was clear and practical, combining theoretical knowledge with practical experience. This helped enterprises better understand brand protection. This shows the professional legal capabilities of Longan Guangzhou in intellectual property matters.
In the future, Longan Guangzhou will continue to provide legal services in the retail fast-moving consumer goods industry. With its professional resources and rich experience, it will provide comprehensive and valuable legal services for brand protection and intellectual property. This will help enterprises optimize their intellectual property strategies and protect their brands.
Author Introduction
Lawyer Wu Rangjun
Lawyer Wu Rangjun graduated from Peking University and has both lawyer and patent agent qualifications. His main areas of expertise include intellectual property, dispute resolution, legal advisory, and compliance.
Lawyer Wu is currently the deputy director of the management committee and senior partner of Beijing Longan (Guangzhou) Law Firm. He is a member of the Intellectual Property Professional Committee of the National Lawyers’ Association, the Deputy Director of the Copyright Professional Committee of the Guangdong Lawyers’ Association, the Deputy Director of the Trademark and Copyright Professional Committee of the Guangzhou Lawyers’ Association, the Director of the Longan Bay Intellectual Property Research Center, the Director of the Business Secret Professional Committee of the Guangzhou Intellectual Property Research Association, a consulting expert for civil and administrative cases at the Supreme People’s Procuratorate, and an arbitrator at arbitration commissions in Guangzhou, Xiamen, and Zhuhai. He is also a guest professor at South China University of Technology and Guangdong University of Foreign Studies. He has received several awards, including “Professional Star of the Young Lawyers of the Guangzhou Lawyers’ Association,” “Top 10 Intellectual Property Lawyers in the Greater Bay Area,” “ALB’s Top Client Lawyer in South China,” “One of the 50 Intellectual Property Elite Lawyers Under 50 Years Old in China,” “LEGALBAND’s Top 15 Lawyers in the Game and Esports Category,” “Law New Society’s Leading Lawyer in the Entertainment and Sports Field,” and “Top 20 Intellectual Property Lawyers in the Law New Society’s Ranking.”
Lawyer Wu has extensive experience, solid legal knowledge, and skilled litigation skills. He is skilled in analyzing legal issues and planning cases. Over 18 years, he has handled thousands of cases related to copyright, trademarks, patents, business secrets, computer software, integrated circuit designs, domain names, and technical contracts. He has also handled hundreds of cases related to company equity, finance, construction, and real estate. He has extensive experience in intellectual property and dispute resolution.
Lawyer Wu’s team always adheres to the principle of “professional depth and warm service.” Their cases have been recognized as typical cases several times. Their professional skills are highly recognized in the industry. Among the intellectual property cases they handle, 47 cases have been selected by the Supreme Court, higher courts, and professional institutions. In civil and commercial cases, 17 cases have received awards from the Lawyers’ Association. Their research articles have also received several awards.